IL POSTO TUO BRANDING
LOGO DESIGN AND BRANDING
GRAPHIC DESIGN, GIFS
Logo redesign and branding for Il Posto Tuo (originally named Al Tuo Posto), the off-site catering team at upscale Italian restaurant Del Posto. I used Del Posto's existing font suite and color scheme to create a fresh redesign.
The square logo was selected, and I began applying it to printed collateral, such as the business card template on the left.
However, there was a problem: al tuo posto wasn't using proper possessive adjective placement in Italian - "your," or tuo, should be placed after the noun in this case. A native Italian speaker (who happens to be the co-founder of Del Posto) helped the marketing team decide on Il Posto Tuo.
So back to the drawing board! I played with the idea that Il Posto Tuo takes Del Posto's fine dining beyond the walls of the restaurant and created some where the words were "going beyond" the rectangular border seen in the original Del Posto logo.
The final result seen here on the business card template!