HY KHONG
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La Sirena Events Deck

LA SIRENA PRIVATE EVENTS DECK

DIGITAL AND PRINTED PRESENTATION
GRAPHIC DESIGN, watercolor painting, illustration

Branding and design for La Sirena Ristorante's private events deck. After an initial tour, I knew I wanted to capture the look and feel of the spaces. The private events team was specific in their desire to depict the mosaic tiles and gold lighting rings. Using watercolors, I created color swatches and motifs which captured the bright, open atmosphere.

La Sirena is a large restaurant located on the second-floor of an even larger building. To help people better understand the layout, I illustrated a street-level exterior view.

When looking for a space to host an event, people almost immediately ask for interior photos. Although interior photography provides beautiful visuals, I find that most images don't adequately represent the spaces - they're warped to look larger with a wide-angle lens or creatively cropped.

I realized that showing the spaces as they were built would be helpful. I created floor plans to supplement the interior photos, including the essentials: exits and built-in elements such as permanent seating structures. Capacities and square footage help clients see if their furnishings or parties realistically fit in the space.

I started by watercoloring swashes of bright colors and various motifs around the restaurant. The lemons and plants were cute, but didn't make sense long-term as they're seasonal. Ultimately, the mosaic tiles and gold rings of light were the most representative of the spaces.